Kel spent her career as a senior marketing executive on the client side for companies in virtually every sector. Then she turned 40 and decided to build the "anti-agency agency." She would staff it with people who actually "got it" and, above all, would not do the typical agency stuff that drove Kel insane, like billable hours, pitch and switch, put junior people as leads on accounts, lock clients into long-term contracts, produce reports rather than results and so on. Kel's new agency would have, at its core, employees who not only have walked a mile in the client's shoes, but also had run a marathon in the dark and freezing rain while darting across a 6-lane highway.
 
Fast forward to today. Kel & Partners is playing in the epicenter of the Web 2.0 as a leading social media marketing and PR agency for consumer and emerging tech brands. Kel & Partners builds and leverages fresh, high-ROI Web 2.0 strategies for our clients and then executes them via standout social media creative and public relations initiatives. Why? Because Web 2.0 has rocked the world and everyone, from entrepreneurs to leading brands, is struggling with how to thrive in this ever-changing, "power to the people" environment. Kel & Partners "anti-agency" agency model coupled with our client-side DNA blend to create a brilliant partnership for our clients.
 
Under Kel's direction, Kel & Partners has consistently delivered explosive results for brands, like: Zappos.com, Staples, 6PM.com, Gather.com, Burst Media, RazorGator, Spreadshirt, IdentityTruth and dozens of others.
 
Kel is a Web 2.0 junkie who smokes Google Analytics in a crack pipe to get her day going and she is a self-admitted Facebook addict, who blogs, Twitters, Diggs, Skypes and Flips with the best of them. She feeds off RSS, prefers Wikipedia to all other resources and writes on walls (but doesn't poke because that wouldn't be cool). Kel was one of the first execs featured in Business Week's series on Top 20 "CEOs Who Twitter." She has also been profiled in Success Magazine as an entrepreneur who changed her life and built a wildly successful business that allowed her more balance to be a better mom.
 
As someone who is allergic to details, Kel credits the K&P team for absolutely everything, from building an award-winning social media website to sweeping virtually every award for viral marketing to getting a client with no customers, no revenue and two employees on NBC's The Today Show.
 
Kel is proud to say she went to less-than-notable colleges. She ended up at UMASS Dartmouth playing basketball and then went on to get an MBA from Assumption College. Based on her success in the business world, Babson College – the #1 MBA School for Entrepreneurship -- asked Kel to be a visiting lecturer in its MBA program. While at Babson, she taught Marketing for Entrepreneurs, Marketing Communications Strategy & Consumer Behavior. She still laughs over the fact that Babson would have rejected her application as a student yet found her worthy of teaching there years later. Kel views this as a reminder that parents should always have faith in their children – some just start a little later and take a different path than others.
 
Kel is married to Ginny Pitcher, K&P's Co-Founder & President. She has four kids, four dogs, three cats, three tattoos (don't ask where), and loves to run, boat, surf, as well as do absolutely nothing.