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BMW’S FIRST SNAPCHAT

SHARING THE MOMENT

MISSION

Promote awareness and engage enthusiasts at 2016 Bimmerfest and 2016 sema show

kent

Approach

Create 2 Snapchat geofilters exclusive to Bimmerfest 2016 and sema 2016 using #shopbmwusa

kent
bmw-iosapp

RESULTS

Achieved 30k+ views on Snapchat promoting the event

capturemoment
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