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Reading commons

REBRANDING THE UNCOMMON

kent

Mission

Reposition the brand identity of Reading Commons to attract young professionals in the greater Boston area to the property

perfectvision
kent

APPROACH

Leverage spacious apartments, proximity to downtown Boston, and corporate perks in crafting the brand identity and collateral

kent
kent

RESULT

Created a brand that appealed to young professionals and attracted prospective residents to the property.

kent
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