Lotus Seafood sought to create a dedicated landing page for its wildly popular, all-purpose Crack Sauce—a smooth, buttery sauce that has become a customer favorite. With demand soaring, the company decided it was time for Crack Sauce to have its own branded store page.

Dark Roast Media was tasked with designing both the packaging and an engaging online store page that captures the essence of this ‘dangerously delicious’ sauce.

Dark Roast Media embarked on a unique design journey, creating a bottle and label for Crack Sauce that cleverly mirrors the iconic aesthetics of a codeine bottle. 

This bold design choice emphasizes the sauce’s ‘addictively delicious’ character and plays on the concept of a ‘prescription’ for flavorlessness.

The label features medical-style typography and a distinctive layout that resonates with the therapeutic allure of enhancing any meal, making it not just a condiment but a necessary pantry staple for those in pursuit of extraordinary taste