FitMetrix – Train. Trend. Transform.

Dark Roast provided application design services for FitMetrix’s robust fitness tracking solution.


FitMetrix is a high-performance fitness tracking solution designed to help clients utilize data to improve member retention by optimizing end-user results. The planned app would give each client a personalized workout experience that engages, motivates, and keeps members coming back for more.


Fitmetrix’s cutting edge technology offers its members real time effort-indication, heart rate and calorie tracking, and even effort points. Our application design for this robust interface features an addictive UX and flexible UI that allows partner gyms to generate custom branded visuals with distinct brand identity systems. The app has since become an essential part of workouts across the country.


Technology & SAAS / B2B & Professional Services




Concept Development, Brand Visuals, Web App Design, UX/UI, Motion Design, Animation, Brand Marketing

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