Maynard Orthopedics – One Step Ahead of the Game

Dark Roast collaborated with Maynard Orthopedics on a brand and visual identity that was one step ahead of the competition.


Dr. Michael Maynard is a board-certified orthopedic surgeon, specializing in the treatment of sports medicine injuries and advanced arthroscopic techniques. Among the first surgeons to develop skill and experience in arthroscopic treatment of the hip joint; Dr. Maynard has also served as the Chief of Orthopedics at Helen Hayes Hospital and the Bronx VA hospital.


Good doctors are made but great doctors are born. Inspired by Dr. Maynard’s dedication to his patients and field of expertise, we set about concepting a healthcare brand that reflected the kind of professionalism that patients trust and seek out. Additionally, we took inspiration from Leonardo Da Vinci’s “Vitruvian Man,” to develop brand collateral that kept Maynard’s new brand in stride.


Healthcare & Medical Services


Maynard Orthopedics


Market Research, Audience Research, Concept Exploration, Brand Development, Brand Identity, Brand Visuals, Logo Design, Website Development, Website Design, Wireframe Mockup Design, UX/UI, Landing Page Design, Graphic Design, Custom Typography & Fonts, Custom Illustration, Print Design, Brand Collateral Design, Copyediting

Maynard Orthopedics Brand Logo - Text
Maynard Orthopedics - Static Logo
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