Dark Roast partnered with Procare USA to develop an all new brand and web design that connects medical professionals with patients who need them most.
| Procare USA is a Joint Commission accredited staffing agency that provides medical professionals with contracted staffing opportunities nationwide. With hundreds of healthcare facilities across 50 states, Procare connects the best medical staff with the patients and facilities that need them most. They believe in promoting a standard and culture of social responsibility, opportunity, and commitment to the task. Procare reached out to Dark Roast for a brand refresh and dynamic web design that exemplifies these values with clarity, simplicity, and professionalism. |
| Building a strong brand and developing a website for the healthcare and medical industry requires a thoughtful and strategic approach. We began Procare’s web design by studying the market for key differentiators, isolating their unique values and selling points, then crafting visuals that felt truly representative of their humanity, professionalism, and dedication to the patient. Additionally, we enhanced the visuals with a dynamic yet soothing color scheme and smooth navigation that excites and engages users without complicating the staffing process. |
Industry
Healthcare & Medical
Client
Procare USA
Services
Market Research, Audience Segmentation, Concept Development, Brand Development, Brand Messaging, Style Guide, Image Direction, Photo Retouching, Website Design, Website Development, Wireframe Mockup Design, UX/UI Design, Copywriting, Brand Collateral, Social Media Strategy, Content Marketing Strategy, Logo Design, Email Templates
