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MINI'S FIRST SNAPCHAT

TAKING IT TO THE MAX

MISSION

Promote awareness and engage enthusiasts at the 2016 sema auto show

kent

Approach

Create a Snapchat geofilter exclusive to the 2016 sema auto show using #shopminiusa

mini-iosapp
capturemoment

RESULTS

Achieved 20k+ views on Snapchat promoting the event

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