Brand Strategy & Positioning

Brewing up an iconic brand takes time and dedication from a committed creative team. We strive for excellence in every phase of this process. Our brand strategy and positioning services include brand audit, background and market research, audience research, competitor analysis, business naming, messaging, brand values, brand story, and brand voice and tone.

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Background & Market Research

The most complete brand and marketing strategies begin with a comprehensive market analysis, identifying direct competitors, and understanding current market trends. We conduct extensive background and market research to isolate these details and use them as building blocks for effective brand strategy and positioning that resonates.

Audience Research & Persona Development

Reaching your target audience begins with understanding them. We provide audience insights to instruct core marketing strategies that work. From here, we develop a brand persona that resonates with your target audience and exceeds their expectations.

Brand Story & Messaging

If your brand could speak, what would it say? A well-crafted and consistent brand voice is essential to any successful positioning or brand development strategy. We can help you craft a voice and tone that authentically communicates your brand mission and values to help you stand out for the right reasons.

Brand Positioning

We specialize in highlighting your brand strengths and values to distinguish you from the competition. We design targeted brand positioning that ensures your brand development and marketing strategy remains in line with the company vision.

Brand Values & Promises

No one likes a confusing brand. If you’re consolidating, expanding, or reorganizing your house of brands, we’ll develop brand values that are right for today and scalable for the future.

Brand Voice & Editorial Tone

No one understands your company values better than you do. We work closely with our clients to develop noteworthy brand identities that clearly define the right voice and tone for your brand.

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Murray Hill Marquis Brand Logo - White

New York Starts Here

Sea to Table Branded Logo - White

Consumer Brand Marketing

Jed's Jerky Logo - White

Not All Jerky is Created Equal

Great Bay Home Brand Logo - White

Modern Styles You Love. Value You Can Count On

Ellipse Logo - White

360 Lease Up Campaign

Ascenta Logo - White

Rebranding the Power of Conversation

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