Ascenta – Rebranding the Power of Conversation

Dark Roast provided Ascenta with an identity and brand voice rebrand that emphasized their face-to-face marketing strategy, the Human Commercial©.


Ascenta is a B2B marketing firm that provides direct sales, customer acquisition, and donor acquisition services to leading commercial and non-profit organizations. Their primary focus is to develop highly customized strategies for clients that create new and lasting relationships by way of carefully crafted messaging that cultivates meaningful bonds. Prior to their evolution, they were in need of a brand overhaul that could resonate with a wider audience and meet the needs of their company expansion.


We utilized our experience and expertise to develop a brand identity that would stand the test of time and rise above the competition. By taking inspiration from Ascenta’s unique identity and innovative face-to-face marketing strategy, the Human Commercial©, we were able to develop a powerful brand identity, brand visuals, and key messaging that complements their values while empowering their business.


B2B & Professional Services




Market Research, Audience Research, Persona Development, Brand Story, Brand Messaging, Brand Naming, Brand Strategy, Brand Values, Brand Voice, Logo Design, Typography & Fonts, Brand Color & Direction, Infographic, Illustration & Graphic Treatments, Exploratory Mockups, Style Guide Creation, Wireframe, Web Development, UX/UI, Digital Media, Copywriting, Print Design, Collateral Design, OOH

Ascenta - Static Logo
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