Complander is an industry leader in private company and investment firm compensation data. As the only resource with verified data that allows employees to gauge their worth with compensation comparisons and resources, they wanted to develop a brand image, brand visuals, and identity that reflected their commitment to complete industry transparency “from the bottom up.” They entrusted the job to Dark Roast Media.

Developing any brand in the financial sphere can be tricky without a clear brand vision, consistent collaboration, and innovative creativity. We worked closely with Complander to create a clear brand strategy and brand voice that would not only communicate their dedication but also capture the target demographic they sought to assist. Using these factors as a starting point, we designed a visually engaging and encouraging brand that brought their values full circle.