Estee Lauder – The Consumer’s Journey

Dark Roast partnered with Estée Lauder Companies to produce a consumer journey video featured in their acclaimed 2017 annual report.


Estée Lauder Companies Inc. is a multinational manufacturer and marketer of skincare, makeup, fragrance, and hair care products. Based in Manhattan, NYC, the company owns a diverse portfolio of internationally distributed brands. When preparing their annual investor report, they tasked Dark Roast with concept development, storyboarding, graphic design, video production, and video post-production.


We leveraged the well-known “consumer journey” format to develop a creative concept that would visually represent the millennial experience with Estée Lauder’s brand and products. The short film was then featured in their 2017 annual report. The video garnered praise and has since been noted as a “groundbreaking innovation” by shareholders and news outlets worldwide.


Beauty & Fashion


Estee Lauder


Concept Development, Storyboarding, Graphic Design, Photography, Videography, Motion Design, Editing, Video Post Production, Corporate Video Production, Corporate Presentation Template, Presentation Design, Copywriting

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