Nikki Glam – Putting the Glam Back In Glamorous

Dark Roast partnered with influencer Nikki Glam Beauty to create an all new animated brand logo and promotional video for her celebrity brand.

Brief

Nikki Glam Beauty approached us to design an animated logo and produce  promotional videos for her beauty influencer brand. We began with concept exploration and brainstormed impactful brand visuals that would speak to her audience.

Findings

Developing content for a beauty influencer means keeping two things in mind.
1) The personality that drives the brand and attracts engagement.
2) The audience and their personal connection to the celebrity or influencer.
We collaborated with Nikki to explore brand logo concepts that not only felt “right” but also felt like “Nikki Glam.” Additionally, we delivered a promotional video of Nikki doing what she does best: Being Glamorous.

Industry

Beauty & Fashion / Media & Entertainment

Client

Nikki Glam

Services

Concept Exploration, Brand Logo, Illustration, Custom Typography & Fonts, Animated Logo, Motion Design, Graphic Design, Video Post Production, Video Editing, Social Media

Nikki Glam Brand Logo - White
Nikki Glam Brand Logo - Black
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