Lumikast – Illuminating Environments

Dark Roast partnered with Lumikast to develop a brand and website for their revolutionary new technology.


Lumikast is a mobile app controlled color projection technology that lets users view color selections in real-time. The patented bluetooth technology allows for creative experimentation without wasting materials, cost, or trips to the paint store. With the future of interior design in the palm of their hands, users can unleash their artistic freedom to elevate their surroundings.


Designing and developing a brand identity in the technology and SAAS industry is never easy. In addition to the unavoidable urgency, pitching a new technology to the average consumer requires skillful tact, clearly communicated copy, and brand visuals that excite enough to motivate engagement. Inspired by Lumikast’s solitary appeal, we embarked on concept exploration, development, and design that resulted in an impactful brand worthy of applause.


Technology & SAAS / Consumer Products




Market Research, Audience Research, Brand Naming, Brand Positioning, Key Messaging, Brand Logo, Brand Style Guide, Wireframe Mockup & Design, Web Development, Web Design, UX/UI, Custom Typography & Fonts, Color Pattern Design, Graphic Design, Illustration, Investor Presentation Deck, Copywriting, Imagery Direction & Development, Photography, Landing Page Design

Lumikast Brand Logo
Lumikast Brand Logo
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