Lumikast is a mobile app controlled color projection technology that lets users view color selections in real-time. The patented bluetooth technology allows for creative experimentation without wasting materials, cost, or trips to the paint store. With the future of interior design in the palm of their hands, users can unleash their artistic freedom to elevate their surroundings.

Designing and developing a brand identity in the technology and SAAS industry is never easy. In addition to the unavoidable urgency, pitching a new technology to the average consumer requires skillful tact, clearly communicated copy, and brand visuals that excite enough to motivate engagement. Inspired by Lumikast’s solitary appeal, we embarked on concept exploration, development, and design that resulted in an impactful brand worthy of applause.