BelVidra is an online retailer of high-quality cabinet doors, uniquely designed to fit IKEA’s popular SEKTION cabinets. The idea behind the product was to enable the average consumer to upgrade their kitchen with easy to install customizations, at a fraction of the price you might find at big-box retailers. When they were ready to grow their business, they entrusted Dark Roast with developing an effective brand that would reflect the caliber of their products and convenience of their service.

An effective brand image and identity begins with defining the core values of a company and comprehending corresponding market demands. We worked closely with BelVidra founder, Lloyd Cheu, to delineate Belvidra’s values and the needs of their potential consumers. From this initial understanding, we provided a clean, bold, and impactful brand and website design that captured BelVidra’s prestige, reflected their values, and communicated their commitment to simplified convenience.