Murray Hill Marquis – New York Starts Here

We created a lifestyle brand that captured the allure of Manhattan living.


When LeFrak acquired the Affinia Dumont hotel, the city buzzed with excitement for the planned renovations. Rebranded as the “Murray Hill Marquis,” the stellar multifamily property now features spacious luxury apartments with stainless steel kitchens, stellar amenities, and gorgeous views of Midtown Manhattan, all in the heart of NYC.


Property owner Lefrak entrusted Dark Roast to take on the continued legacy of this legendary property. We didn’t disappoint. Our team created a vibrant lifestyle brand that captured the allure of Manhattan city living and the excitement of its nightlife. Additionally, we devised a 360 lease-up campaign that was a massive success and led to full occupancy months ahead of schedule.


Real Estate


Murray Hill Marquis/ Lefrak


Market Research, Brand Strategy, Visual Identity, Print Design, UX/UI Design, Digital Media, OOH, Experiential Marketing, Video & Photography, Editing & Motion Design, Floor Plans & Map Design, Social Media, Mural Design, Collateral Design

Murray Hill Marquis - Static Logo
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