14W – Sophisticated City Living

We partnered with Bozzuto to reinvigorate the brand identity and develop marketing materials for 14W. The mixed-use building was their latest high-rise located in Washington, D.C.


Bozzuto is recognized as the top-rated property management company in the nation, with over 45,000 acquired, built, and developed homes, apartments, and retail spaces along the East Coast. The Dark Roast team was tasked with revitalizing the brand identity and developing integrated marketing materials for their latest multi-use high-rise, located in Washington, D.C., 14W.  They wanted the renewed brand to reflect the bustling cultural scene while embodying the blissful pleasures of an oasis getaway.


By leveraging comprehensive market research, competitor analysis, and highlighting the surrounding area, and unique property attributes, the Dark Roast team conceptualized, developed, and delivered an energetic yet sophisticated brand for 14W that unites ‘piece of mind’ with ‘slice of life’.


Real Estate




Market Research, Brand Strategy, Concept Development, Brand Identity, Brand Positioning, Key Messaging, Brand Story, Style Guide Creation, Visual Identity, Logo Design, Copywriting, Floor Plan Shell Design, Digital Banner Ad Design, Exploratory Mockups, Graphic Design, Brand Collateral Design

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