The Beach – Inspired Waterfront Living

Dark Roast partnered with The Beach to develop a brand and website for their luxury waterfront apartments.


Life at The Beach is like nothing Jersey City’s seen before. These upscale residences offer unparalleled amenities, luxurious design, and curated finishes that highlight its immaculate interiors. With breathtaking views at every turn, oversized windows that invite natural light, and spacious layouts, there are few better places to enjoy a balanced life along the waterfront.


By leveraging comprehensive market research, competitor analysis, the vibrant surrounding area, and unique property attributes, the Dark Roast team conceptualized, developed, and delivered a tranquility-focused luxury brand that emphasizes the advantages of living in this waterfront paradise. In addition to a unique brand identity, we provided custom website development services, including fully integrated UX/UI that prospective tenants love.


Real Estate


The Beach


Market Research, Brand Strategy, Concept Development, Brand Identity, Brand Positioning, Key Messaging, Brand Story, Style Guide Creation, Visual Identity, Logo Design, Illustration, Custom Typography & Fonts, Website Development, Website Design, Copywriting, Floor Plan Shell Design, Digital Banner Ad Design, Exploratory Mockups, Wireframe Mockup Design, Web Development, UX/UI Design, Graphic Design, Brand Collateral Design, Print Design, Photography, Videography, Video Production, Video Post Production, Corporate Ad Design, OOH

The Beach - Brand Logo on Navy Blue


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