Newport – Manhattan’s Best Kept Secret

Dark Roast designed and developed a real estate brand for Newport that gave Jersey City a new view of luxury.


Welcome to the best of the Jersey City waterfront. Directly across from Manhattan, the luxury residences at Newport offer beautifully landscaped grounds stretching across several hundred scenic acres, an unparalleled selection of amazing amenities, state-of-the-art fitness centers, roof decks, resident lounges, spacious layouts, stunning views, and thoughtfully appointed fixtures and finishes.


We set our eyes on the coastline to deliver an upscale real estate brand and intuitive website for Jersey City’s newest high-rise, Newport Apartments. In addition to stunning brand visuals, eye-catching photography, and immersive UX/UI, we delivered a 360-degree lease-up campaign that led to full occupancy months ahead of schedule.


Real Estate




Market Research, Brand Strategy, Concept Development, Brand Identity, Brand Positioning, Key Messaging, Brand Story, Style Guide Creation, Visual Identity, Illustration, Website Development, Website Design, Copywriting, Floor Plan Shell Design, Digital Banner Ad Design, Exploratory Mockups, Wireframe Mockup Design, Web Development, UX/UI Design, Graphic Design, Brand Collateral Design, Print Design, Photography, Videography, Video Production, Video Post Production, Corporate Ad Design, OOH, Experiential Design

Newport Leasing Office

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