Water’s Soul – A Waterfront Masterpiece

Dark Roast provided website design, video production, and OOH marketing services for Newport’s acclaimed public attraction, “Water’s Soul.”


Water’s Soul stands approximately eighty feet tall and is positioned on the newly redeveloped, historic Hudson River waterfront. LeFrak and Simon, developers of Newport, chose world-renowned artist, Jaume Plensa, to helm this project for his ability to convey a collective hope for humanity’s future. Water’s Soul is the Jersey City neighborhood’s first public art installation by an international artist.


Artist Jaume Piensa was quoted regarding the project, saying “Water is a marvelous metaphor; one drop of water is quite alone, like a single person, but many drops can create a tidal wave or immense rivers and oceans, much like individual people come together to create community, exchange ideas and build something incredibly powerful.” We leveraged Piensa’s artistic vision to deliver a website and brand materials inspired by his optimism, passion, and creativity.


Real Estate


Water’s Soul


UX/UI Design, Web Development, Video Production, Motion Design, Editing, Photography, Environmental Signage Design

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