Select Shades Eyewear Events – The Art of Gifting

Dark Roast partnered with Select Shades to design and develop an all-new website for their luxury eyewear gifting service.


As an extension of the successful brick-and-mortar retailer, Sunglass Warehouse, Select Shades was formed in 2012 with the mandate of providing luxury eyewear gifting options for employers and generous gifters. Since then, the business has grown and expanded to include its own retail stores for an unmatched luxury gifting experience. When they were ready to level-up their game, Select Shades reached out to Dark Roast to develop a web platform that was just as innovative, stylish, and unique as their eyewear brands.


If you want to design striking and memorable visuals for a brand, it’s important to understand the landscape and audience expectations to break the mold. We began crafting the Select Shades brand by analyzing the market and identifying their brand values and differentiators to develop their brand voice and key messaging. These crucial details served as the base for a dynamic and professional web design that embodies luxury, while remaining as sincere and welcoming as every gift should be. 


Beauty & Fashion


Select Shades Eyewear Events


Market Research, Competitor Analysis, Brand Development, Brand Positioning, Brand Identity, Brand Values, Logo Design, Imagery Direction & Development, Typography & Fonts, Brand Color & Direction, Pattern Design, Illustration & Graphic Treatments, Exploratory Mockups, Style Guide Creation, Web Development, UX/UI Design, Web Design, Digital Media

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