We helped StuyTown, Manhattan’s largest residential community, effectively market and brand their environmentally friendly apartments by creating the “Good Neighbors campaign.”
Located between the funky East Village & prestigious Gramercy, Stuyvesant Town Apartments (or simply “StuyTown”) is one of the best places to live in New York City. In addition to spacious apartments, amazing amenities, and endless acres of landscaped greenery to enjoy, the community offers residents a host of perks that include high-end restaurants, gourmet coffee shops, and a vibrant nightlife.
We helped rebrand and position StuyTown as “New York’s Best Neighbor.” Our work highlighted StuyTown’s commitment to improving not only the quality of lives for its 30K residents but also its sustainability achievements. Our work included a full 360-degree campaign, experiential design, internal collateral, and was featured multiple times in the New York Times, and other outlets.
Industry
Real Estate
Client
Stuytown
Services
Experiential Marketing, Market Research, Brand Strategy, Concept Development, Brand Identity, Brand Positioning, Key Messaging, Brand Story, Style Guide Creation, Visual Identity, Logo Design, Illustration, Custom Typography & Fonts, Website Development, Website Design, Copywriting, Floor Plan Shell Design, Digital Banner Ad Design, Exploratory Mockups, Wireframe Mockup Design, Web Development, UX/UI Design, Graphic Design, Brand Collateral Design, Print Design, Photography, Videography, Video Production, Video Post Production, Corporate Ad Design, OOH, Marketing Campaign
