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BLACKROCK

Getting Social With Financial Data

MISSION

MAKE DENSE FINANCIAL DATA DIGESTIBLE, INCREASE PUBLIC ENGAGEMENT, AND GAIN MEDIA EXPOSURE

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Approach

LEVERAGE FUN, CLEVER INFOGRAPHICS ACROSS TWITTER AND A VISUAL PRESS RELEASE TO CONNECT WITH THE PUBLIC AND MEDIA

 
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RESULT

DROVE TWITTER TRAFFIC, INCREASED PRESS INQUIRIES, AND HELPED MEET MARKETING AND COMMUNICATIONS GOALS

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