Shelfmint is an innovative distribution platform that allows retailers to sample products risk-free. The application also empowers food and beverage companies to get their products on-self, while allowing retailers to buy directly from local, organic and specialty brands. In addition to streamlining brand to distributor transactions, the app enables purchasers to experiment without risk, track shipping and proof of delivery, and save valuable time.

As a new technology, it was important that Shelfmint’s visual identity and messaging properly reflected its crucial brand differentiators and advantages. For their website redesign, we improved their onboarding process with engaging gradients and animations that made the user experience informative and fun. Additionally, we utilized tiling systems to display products based on specific store locations, product attributes, search and sales history. This organizational system not only saves time but also provides a customized experience.